3 Keys
to Successful New Product Selection
Greetings,
One
thing ALL healthcare organizations have in common is that they ALL
buy new products every month. In doing so, they are making an
investment that they believe will maximize their
return-on-investment either quantitatively or qualitatively.
Otherwise, why would you make the purchase?
Since
new product purchases can add hundreds of thousands of dollars in
direct and indirect cost to your hospital’s operating budget each
year the process employed to evaluate and select these new products
should be financially, operationally and qualitatively sound.
To
assist you with this important job, we have found that there are
three keys to successful new product evaluation and selection
(PE&S) and they are as follows:
1.
CALCULATE
ROI for
each purchase
Return
On Investment is a simple calculation and
calculators can be found on a
dozen websites that will enable you to determine whether the
proposed purchase is a poor, good or excellent investment.
Most
hospitals are shooting for an ROI of at least 300%, within one year,
before a product will even be considered for purchase. This
financial test alone will cut your new purchase requests in
half within three months, because very few products can pass this
ROI assessment.
2.
OBSERVE
how purchase will be used
Don’t
believe ANY requesters’ explanation on why they need to purchase a
new product, before your or a designee has actually observed
why this product is absolutely positively needed. The reason:
Customers don’t need everything they say they need.
I
remember sitting in on a value analysis team meeting that was
evaluating a $200,939 upgrade to one of our client’s current lab
information system only to find that the upgrade their lab manager
was requesting wouldn’t perform the tasks he had described in his
requisition. This vital information was only discovered when
a VA project manager was assigned to observe, investigate and value
justify this high ticket expenditure. This protocol saved my client
a $100,000 expenditure that wasn’t needed at all.
3.
SEARCH
for lower cost alternatives
It’s
rare that you can’t source a lower cost alternative product
for almost anything your department heads and managers are
requesting. Don’t just accept that they have requisitioned the best
value, since this is hardly ever the case. It’s your job to search
out an equivalent and reliable substitute that costs less.
For
example, one of our clients’ VA director’s searched and found an IV
set stabilizing device that is one-third the cost of national
brands. Conversely, none of her clinical department heads and
managers brought this lower cost alternative to her attention.
She had to do the investigative work herself!
These
three keys, when employed in tandem, will dramatically improve your
new product evaluation and selection process. From our empirical
experience it will actually take LESS time for you to assess your
new products than your current PE&S methodology. Try it, you
might like the results!
Your Partner In Savings Beyond Price™,

Robert T Yokl
Chief Value Strategist
Strategic Value Analysis® In Healthcare
Bobpres@strategicva.com
1-800-220-4274
P.S.
We just released our
Utlizer® Dashboard
Version
3.3 with an automated value analysis balanced scorecard that ensures
ultimate accountability for your VA teams. If you would like to know
more about it you might want to click on our
press release
to be
found at PRWEB.com.
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