A
Note from Robert T. Yokl,
President and Chief Value Strategist
I was just reading about new federal legislation that will
take effect in January 2012 that calls for manufacturers of
drugs, devices, and biological and medical supplies to
record and disclose any gifts, food, entertainment, trips,
consulting fees, speaking fees or other payments made to
their customers.
Further, this law now prohibits some practices, such as
suppliers providing loaner or trial equipment, for longer
than 90 days or giving product samples that they know are
intended to be sold to a third party. These samples weren’t
considered gifts in the past, but accommodations.
After reading a synopsis of the law, I was completely
surprised at its breadth and scope, but believe that all
healthcare organizations will welcome it since it puts teeth
into their own supplier gift-giving policies.
Now that all suppliers must by law focus on value and not
taint their offerings with questionable incentives,
compensation and give-aways, it should create a much more
competitive environment where gift-giving is all but
eliminated from the buying and selling equation. And that’s
a good thing!
P.S. If you haven’t downloaded your personal copy of our new
“Guide to Automating Your Value Analysis Program”
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Competitive Intelligence: Your Window into the Marketplace
You might think that the term competitive intelligence is only
applied in industry to describe the practice of defining,
gathering, analyzing and distributing little known information
about your competitors business to give you an edge in your
marketplace.
If that’s your take on this universal best practice, then you
would be greatly mistaken. Competitive intelligence is actually
your window onto the marketplace that can open up your eyes to
new savings and quality improvement opportunities that have
passed you by over the years.
For instance, did you know that the best contract pricing we
have seen is attributed to local, not regional or national
contracts? That hospitals with the lowest supply chain cost buy
more generic products, than brand name products? Or, that value
analysis teams that employ the “functional approach” save 7x
more than their peers.
These are just three examples of how having a window onto the
marketplace can give you the competitive intelligence that is
necessary to steer your supply chain ship in the right direction
vs. guessing what direction you should be going. It will save
you a lot of lost time and wasted effort by doing so!
This competitive intelligence won’t come to you out of the blue,
you will need to search it out through surveys, benchmarking and
good old snooping around. When I was a material manager and now
as a consultant, I never miss the opportunity to visit a
hospital and then get a tour of the entire facility while asking
dozens of questions along the way. I would pick up so much
competitive intelligence on these tours that it would take
almost a whole notebook to document what I had discovered.
As my company’s Chief Value Strategist I avidly collect, analyze
and then disseminate competitive intelligence to our clients
every day, since it’s the lifeblood of our software, training
and advisory practice.
This should be your goal too, if you want to keep ahead of your
competition or at least stay in step or you could risk falling
years behind the intelligence/information curve at your peril!
Warmest Regards,
Robert T. Yokl
Chief Value Strategist
Strategic Value Analysis® In Healthcare
Bobpres@strategicva.com
1-800-220-4274
Your Partner In
Savings Beyond Price™,

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