Products, Products Everywhere -- but are they needed?
Greetings,
We have
worked with hundreds of large and small hospitals, systems and IDNs
over the last 23 years and to our amazement we have only been able
to match 18% of their products to each other. This means that only a
small few healthcare organizations actually buy the same products
(i.e. from the same manufacturers with the same functions and
features) as their peers, even if the hospital is owned by a
healthcare system.
One
reason for this is that “Manufacturers have expanded their product
offerings at unprecedented rates over the past decade, often by
taking a popular product and selling it in various sizes, brands,
fabrics and flavors” according to the Wall Street Journal. Some
manufacturers even think by offering more products (being all things
to all people) it will increase their sales and deter competitors
from entering the market.
There is
also a trend by manufacturers of up selling almost any product that
is on your GPO contracts now, so manufacturers can optimize their
margins that can and will bloat you supply budgets. I just read the
other day of one IDN supply chain director who is questioning why
there are still hundreds of sales representatives floating around
his hospitals when there should be no reason to do so, except in his
mind to up sell the products now under his GPO contracts.
Now we
should know from our statistical courses that this phenomenon (18%
matches) is mathematically impossible. We should be seeing a bell
shaped curve, where 80% of our hospitals are buying the same
products as their peers. So what should we be doing about this?
One
answer is to tightly control your vendor access to your department
heads and managers: All vendors must submit all of their new product
offerings to your value analysis teams first before they are ever
permitted access to your department heads and managers.
While
many of your department heads and managers will be upset by this
policy it is the only rational way I know of for a healthcare
organization to ultimately control the spiraling cost of new product
introductions.
If you
let your vendors continue to roam the halls of your hospital, you
are leaving the door wide open for even more escalating supply cost
increases for your hospital, system or IDN that aren’t desired,
needed or warranted in this new healthcare economy.
Your Partner In Savings Beyond Price™,

Robert T Yokl
Chief Value Strategist
Strategic Value Analysis® In Healthcare
Bobpres@strategicva.com
1-800-220-4274
P.S.
If you want to read more of my savings solutions and ideas that
work, you might want to check out my weekly blog articles at the
Journal of Healthcare Contracting online where I have been asked
to be a guest blogger starting in September 2010.
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