The
Importance of Demand Management
Greetings,
The term
“Demand Management” might be new to you, but this term
means “measuring the velocity, intensity and frequency of the
products, services and technology utilized over time”. We have found
this to be a key metric to enable supply chain managers to begin a
meaningful dialog with their physicians and department heads to
understand why the utilization of any commodity they are buying is
increasing or decreasing -- beyond normal acceptable justifiable
limits.
More
importantly, our clients are telling us that by them having this
demand data at their finger
tips they are able to spur their physicians and department heads
into action. As an illustration, one of our client’s anesthesia
trays jumped 21% (or $8,297) in frequency, over five quarters, even
though their patient days (CMI adjusted) for this same period were
actually down by 2%.
This
undisputable fact, driven by data, enabled our client’s MM to start
an open and collegial dialog with their anesthesia department to
understand, comment and then receive feedback from them on this
obvious anomaly. In this situation the anesthesia department quickly
discovered the reason for this variance; their staff was throwing
out about 19% of their disposable anesthesia trays because the
spinal needles were falling/flipping out when they opened the trays
due to defective manufacturer packaging. Happily, this was a
no-brainer for the MM to solve this problem.
This is
the power of information!
Without this demand management data our client wouldn’t have known
where to begin a relevant discussion with their anesthesia
departments on their anesthesia tray’s utilization trends, patterns
and variances. However, with this demand data at the ready they
were able to question, persuade, and coax their peers to change
their costly practices or to have them value justify why this
anomaly is happening.
As
another client related to me the other day, without demand data to
guide you, it would be like looking for a needle in a haystack.
Conversely, with demand data all you need to do is follow the
numbers and this will give you direction on where you need to focus
your time and energies in order to save even more money.
As I’m
sure you have already realized, it is getting harder and harder to
save money for your healthcare organization. Therefore, you will
need new and better ways to uncover where your best savings
opportunities reside and then to quickly, easily and seamlessly
implement them. Our clients have found that “Demand Management” is
another significant tool for them to add to their supply chain
toolbox to make their mission critical chore of saving money a whole
lot easier.
Maybe
it’s time for you, too, to embrace this new “Demand Management”
concept, I predict that this will become a supply chain best
practice within the next three to five years. There is no
where else to go to save money!
Your Partner In Savings Beyond Price™,

Robert T Yokl
Chief Value Strategist
Strategic Value Analysis® In Healthcare
Bobpres@strategicva.com
1-800-220-4274
P.S. If you want to learn more about this new “Demand
Management” concept I would suggest that you read the HPN article
“ Utilization Management Tool Spurs Physicians, Department Heads to
Action” in their June issue.
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